Banco Pichincha: Effort defines you

There is something that unites both amateur and professional athletes: effort. And it is that continuous effort that takes you further in the sport you are passionate about, that opens doors for you, and that defines your path.

We turned effort into the conceptual platform to showcase the journey of excellence of Ecuador’s top athletes including double gold medalist, Daniel Pintado, silver medalist Glenda Morejon, amongst many others that are re-writing Ecuadorian sports history the country.