Walmart: The Nuevolution Project

Walmart is launching The Nuevolution Project, a collection of exclusive, only-at-Walmart products that celebrates visionary creatives shaping culture. The new initiative will spotlight luxury LA-based streetwear design label Wish Me Luck, founded by creative Alex Ordonez and photographer Sam Dameshek, as well as Philadelphia-based Puerto Rican graffiti artist and ceramicist Roberto Lugo. Together, with creators Roberto Lugo and Wish Me Luck, Walmart is bringing a unique assortment of bold, style-forward home and apparel items at great prices.