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Road Safety Commission: Speed Shatters Excuses


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Speed is the number one illegal behaviour causing death and serious injuries on Western Australian roads. Explorative research revealed that a significant number of drivers who self-reportedly speed, often rationalise their behaviour with flawed excuses and misbeliefs. In this campaign, these excuses are sharply brought undone through a powerful creative execution.
Credits Other credits

Client: Road Safety Commission

Manager, Marketing: Joanna Hynes

Campaigns Officer: Alisia Mumby

A/Strategic Communications Coordinator: Kirsten Brent



Media Agency: Initiative

Head of Perth: Paige English



Client Advice & Strategy Director: Tiaan Van Jaarsveldt

Investment Executive: Daniel Pomponio

Investment Associate: Angela Wei



1st AD: Mark Boskell

1st AC: Paolo Feliciano

2nd AC: Brianna Trinidad

Gaffer: Grant Wilson

LX Assist: James Dudfield, Juan Filipe Sarmiento

Best Boy: Michael Sgro

Grip: Greg McKie

Grip Assist: Tim Green, Henry Richards

Production Designer: Monique Wajon

Art Assist: Hannah Terpsis

Wardrobe: Kylie Clifford

Make-up: Kate Farmer

Casting: Megan Carpenter / Toesox Casting

Locations: Jakob Grasa

Safety: Peter West

Unit Manager: Jacki McKie

Unit Assist: Viv Rintoul

Sound: Zac Holmes & Glen Dillon

Boom Op: Diego Espinoza Paredes

Nurse: Tanya Crewe

Equipment: Cinemachine & Panavision

TMP: Matthew Byrne

Animation: Cam Aitkenhead

VFX: Dave McDonnell (Last Pixel)

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