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Web Film/Experiential
Hoyts: See the big picture
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Introducing HOYTS Cinema-Sized advertising; A campaign of cinema-sized film content, on mobile-sized screens, encouraging consumers to ‘See The Big Picture’. Instead of shrinking down our content, we showed full-scale cinema pictures on their not-so-cinema-scale screens. Our audience was presented with mere fractions of the full cinema picture. The smaller the screen size, the more disruptive the content was for the audience. Suddenly, every single small screen became a reminder of the sheer magic of the HOYTS big screen.
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