Dentsu Creative US: Haunted How to Safely Operate a Chainsaw

Lowe’s takes on Halloween this year with their spookiest work yet, “Haunted How to Safely Operate a Chainsaw” (a Halloween campaign that doesn’t have to do with decorations…).

The brand’s helpful “how to” video (in this case, how to safely operate a chainsaw) has been subject to a haunted takeover. While it seems like you are watching the beginnings of a horror film, the “how to” instructions remain exactly the same, resulting in a spooky, yet helpful reminder of how to safely operate a chain saw this season.

Customers can find the tutorial on YouTube and Lowe’s Home Improvement social channels.