Ikea: For the Holidays and Every Day

IKEA has launched its holiday campaign - a multichannel project covering TV, online, and cinema channels. The campaign aims to show how to create a unique holiday atmosphere at home that lasts, much like IKEA’s thoughtfully designed products - for the holidays and beyond. The campaign is accompanied by an ad that highlights the joy of spending moments together with family and friends. VML Poland is responsible for the spot's adaptation and campaign creation.