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Christian Aid: Hold On To Hope
Christian Aid is joining the race for the Christmas no.1 spot with the launch of ‘Hold On To Hope’, a heartfelt single which launches today in collaboration with London rapper Jords. ‘Hold On To Hope’ is part of Christian Aid’s Christmas appeal, and shines a light on communities blighted by conflict such as civilians in Gaza and Lebanon and refugees who have fled violence in Sudan. All royalties from the single will go to Christian Aid to provide emergency aid to those affected by conflict and support peacebuilding initiatives. The idea came after Christian Aid approached Impero with a brief to help bring hope in an increasingly troubled world and create a cultural brand moment that would resonate with an audience of 18 to 35-year-olds, aka the nation’s changemakers.
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