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BBC2: Russell

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Director James Rouse Puts the Moves on Russell Brand, Jonathan Ross, and Chris Evans for BBC Radio 2
Russell Brand, Jonathan Ross, and Chris Evans get their groove on with this new campaign for BBC 2, directed by James Rouse. In the spots, the radio personalities jam to a funky mix of music, testimony to the fact that BBC 2 offers "Amazing music played by an amazing lineup."
"We had to work within incredibly tight shooting schedules," recalls Rouse, "which, I believe, assisted in the creation of a manic mood onscreen. Jonathan Ross brought a load of his own Japanese toys into set which was great fun, ending up being rather taken with a glowing monocopter, which he tries to master on camera." Rouse notes that Chris Evans got quite involved in the whole process, "even calling a meeting a few days before the shoot to see what he and his team could add to the day. And it is worth noting that he plays a mean Air Guitar." During his short time shooting Russell Brand, says Rouse, "he was almost constantly rearranging himself. This was likely a function of his skin tight black least that's what I told myself was the reason."
Other credits

Client: BBC 2

Air Date: September 18, 2008

Agency: RKCR/Y&R

Creative: Paul Angus/Ted Heath

Production Company: Red Bee Media (BBC In-House Production)

Director: James Rouse (represented by Outsider in the US and UK)

DOP: Denzel Brown

Editor: Owen Oppenheimer

Music: Factory Studios

Music Mix: Anthony Moore/Ben Firth,Ted Heath/Paul Angus

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