TV ad: Uber: Freezing

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How do we tell the people up North that Ubers are available in their area? Well, by talking their language.
An awareness campaign made just for them, playing off all the things that Northerners love the most… having a good time, going out, and the good old British weather. So next time someone up North gets caught out on the wrong side of a night out, without a coat, they'll know who to call... well, book