Coffee: Uphill Battle

Hill Holliday, Boston was challenged with creating an anthem spot built around Dunkin’ Donuts core product—coffee. In the end, it became apparent all that was needed was the simple, inspirational notion: No matter what uphill battle you’re facing, you can take on with a fresh cup of Dunkin’ Donuts coffee in hand. The commercial shows a vast multitude of everyday people - from a waitress to an office worker to a mail carrier - climbing up a hill with confidence and determination.