Dr Schär: Gluten Free Santa - Letter

With over 400 million people worldwide affected by gluten intolerance, including many celebrities, we asked ourselves: Could Santa Claus be silently struggling too? After identifying common symptoms—rosacea, pale skin, bloating, and swelling—we sent Santa a letter encouraging him to try a gluten-free lifestyle this Christmas and see how much better he could feel.

This lighthearted campaign is more than a fun holiday story; it raises awareness about gluten sensitivity and encourages people to make their celebrations inclusive with gluten-free treats. Because, at Dr. Schär, we believe everyone—Santa included—deserves a joyful, healthy holiday season!