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Tooheys New White Stag: Carb Relief

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Lion Nathan's first advertising campaign for new low carb brand Tooheys New White Stag. The ‘Carb Relief‘ campaign, developed with Saatchi & Saatchi Sydney is designed to communicate the brew’s low carb credentials in an engaging and innovative way.
The launch TVC will be supported with 30 and 15 second executions.
Credits Other credits

Digital Creative Group Head, Brian Merrifield; Music Production, Nylon Studios; Group Business Director, Alex Carr; Strategic Planning Director, Bram Williams; Business Director, Sarah Quinn; Business Manager, James Tracy-Inglis; Website Development, Holler Sydney; Media Planning & Buying, Zenith Optimedia; Public Relations, ResPublica

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