Sleepzone: In-Snore Coupons

You may just start to wish your spouse snored even louder. In what may be the most apt example of converting something historically displeasing into a delight for many, Sleepzone has launched thesnoremeter.com, a digital platform that transforms the sound of snores into discount coupons for a promotion. The louder the decibel value of the snore, the larger the discount. Snoring is more than often a symptom of sleeping on the wrong kind of pillow, and that’s where Sleepzone steps in to offer a range of fluffy, comfortable pillows to help you sleep better. Targeting those who have been driven to the edge of lunacy due to the thunderous night-time concerts emitted by their sleeping spouses, Sleepzone offers the best possible remedy: a more comfortable pillow. Launched through film and radio, the campaign – put together by Adpro&, IMPACT BBDO and Impact Proximity — invites people to record a 15-second clip of their partner’s snores while they doze. An in-built algorithm then translates the decibel level, the pitch of the voice, and the general annoyance level into a tailored discount percentage, ready to be claimed by the customer.