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Current Account Switch Service: Blind Date
Life is full of surprises - some good, some not so much. But when it comes to switching bank accounts, surprises are the last thing anyone wants. That’s the insight driving the latest campaign from the Pay.UK Current Account Switch Service (CASS), created in partnership with leading creative company House 337. The campaign continues the successful 'Maybe It’s Time to Switch' platform with a fresh creative direction: 'Avoid Unwanted Surprises.' The campaign directly addresses the apprehensions of people who are financially stretched, approximately 45-50% of the UK adult population. For this demographic, financial control is paramount, and the idea of switching bank accounts can feel like a leap into the unknown. CASS guarantees a seamless switch, ensuring no surprises and providing peace of mind for all. At the heart of the campaign is a playful yet relatable narrative, brought to life in the hero TV spot, Blind Dates. The ad follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: "Blind dates. They’re a bit like switching bank accounts. You don't want any surprises. That's why we guarantee there won't be any when you switch with the Current Account Switch Service."
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