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Top 6: February 5th 2025
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Trainline: Bums on BoardTop 6: February 5th 2025
Transport is the single biggest opportunity we have to reduce our nation’s carbon emissions. And since travelling by train is a massive 67% less polluting than travelling by car*, rail is key to cracking net zero. If everyone swaps one car journey to rail each year, we’ll stay on track for our net zero goals. But how do we inspire a nation stuck in traffic and get more people to take the train? To shake up the dialogue around sustainable travel, Trainline’s I came by train movement unveils its bold new campaign, "Bums on Board", live today across the U.K. This campaign aims to make rail known as the sustainable choice, one bum at a time. I came by train was developed in 2022 by Trainline to inspire and foster pride in rail and ultimately empower greener travel choices. This award-winning movement whose activations span from a national campaign featuring a song from Craig David to key partnerships with Glastonbury and Premier League clubs, has already contributed to over 30,000 people pledging to switch a journey from car to train.
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