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Heinz has unveiled a new Masterbrand campaign that celebrates Britain’s favourite food pairings, with new taste-focused creative that plays to the brand’s 150-year legacy. Developed in partnership with Wieden + Kennedy London, ‘Trigger the Taste’ taps into a simple but powerful insight: Heinz is synonymous with great taste.
Credits
- Chief Creative Officer
Ana Balarin
- Chief Creative Officer
- Creative Director
joe de souza
- Creative Director
- Art Director
- Copywriter
- Photographer
- Chief Strategy Officer
Other credits
Head of Production Amy Leach
Head of Production Richard Adkins
Operations Bex Calway
Operations Vikki Kottler
Design Director Jonny Isaacson
Designer Zhangzhe Peng
Studio Manager David Brodie
Studio Manager Jody Burson
Motion Designer Jon Harris
Producer Ross Dunstan
Retoucher Stanleys Post
Strategy Director Rory Foster
Strategist Ollie Chakraverty
Strategist Zoe Kessler
Business Director Laura Simmons
Business Director Jess Palmer
Account Manager Umar Butt
Account Manager Ollie Rosicourt
Account Manager Libby Matthews
Account Manager Matt Owen
President Ryan Fisher
Director of Business Affairs Helena Tomas
Business Affairs Manager Alex Coomer
Production Studio Philotheus Nisch
Photography Assistant Janis Blumnauer
Stylist Candy Lexa
Post Production / VFX No.8ldn
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