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Radio
Visa x Absa: Laqasha
Laqasha is the nickname of a popular character on a much beloved Zulu sitcom in South Africa. He is a debt collector who always carried the leg of a wooden table, wielding it like a baseball bat (think Negan from “The Walking Dead”, if he was a debt collector). His name Laqhasha is onomatopoeic, sounding like the noise of bones and kneecaps cracking and breaking when he hasn’t been paid by those who owe him. In this radio spot, we see how he’s actually an entrepreneur – and just like any business owner, he needs timely payments. Most importantly, we highlight how the Absa NextGen POS System now makes receiving said payments much easier for him. Less excuses from debtors, just more on time payments. Showing just how the Absa NextGen POS System can help any kind of small business.
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