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Web Film
Lifebuoy Freshness: Get Possessed by Freshness
Indonesians love horror—it’s in their DNA. And with the heat there, it sometimes feels like a nightmare. That’s why we’re unleashing Lifebuoy Freshness, a cooling sensation so intense, it possesses you for 12 hours straight. Under the concept “Get Possessed by Freshness,” this campaign taps into Indonesia’s horror obsession, delivering a spine-chilling freshness that won’t let go.
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