DirecTV: Squirrel

DIRECTV, the sports and entertainment pioneer known for pushing boundaries in sports and streaming, is kicking things up a notch with a fresh, fun, and downright hilarious campaign from TBWAChiatDay LA that continues to reinforce its satellite-free messaging, albeit with a new twist. Popular actress, comedian, and writer Kristen Schall joins the ranks of DIRECTV’s iconic 'perturbed pigeons' Frank (Henry Winkler) and Bobby (Steve Buscemi) from previous iterations of the campaign to educate her pigeon friends on the ease and convenience of streaming DIRECTV satellite-free. Kristen’s character is Tammy the Squirrel – an energetic, chatty, and unpredictable force of nature who is sceptical that a fully integrated TV viewing experience exists anywhere. This new campaign highlights DIRECTV’s powerful integration capabilities through the wirelessly connected Gemini device that consumers can set up and stream national and local sports and news satellite-free within minutes. Gemini also eliminates the need for users to switch between TV inputs to access direct-to-consumer apps, including Amazon Prime, Max, and Netflix, and 4K content where available. DIRECTV customers also benefit from YourTV, a dynamically personalised menu carousel that recommends and prioritises content based on a consumer’s viewing habits that can stream shows, movies, live sports, news, and apps within the satellite-free interface.