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Web Film
Love Food Hate Waste: Broccoli
Ever wonder how the food you throw out feels? Turns out they’re not super happy about it.
This is made abundantly clear by Josh Thompson in some delightfully oversized food costumes, berating a well-meaning Kiwi family in the new campaign we’ve created for Love Food Hate Waste NZ. We don’t mean to be wasteful, but the stats are in, and Kiwis are some of the worst food wasters in the world – tossing out a staggering $2.9 BILLION worth of food every year. Yikes. Not very clean and green of us. The good news is Love Food Hate Waste has a plan – a meal plan. If we all “Do better meal planning,” we can stop food waste and start saving money. No one likes a bad review, but with Love Food Hate Waste’s new foolproof meal plan, we can keep the Food Critics happy. No more sour grapes.
Media: Hot Mustard Related |
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