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Integrated

Coates: Why don't you just Coates it?

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ABEL launched a new integrated brand campaign for Coates to coincide with its milestone 140-year anniversary.

The brand campaign “Why don’t you just Coates it?” will run across film, radio, OOH, social and digital channels. It blends a catchy jingle with a motley crew of witty, irreverent machinery and equipment. Positioning Coates as a dedicated partner that supports its customers at every stage of their project.
Credits Other credits

Stills Photographer, Juli Balla

Stills Producer, Ross Colebatch

Retoucher, Elise Healy

Original Music Composition & Sound Post: Sonar Music

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