TV ad: Cancer@Work: Strings

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Top 6: March 12th 2025

The Cancer@Work association, which has been working for over ten years to include people affected by cancer in the workplace, has unveiled a new film to raise awareness of the key role companies can play. Directed by Niclas Larsson, the film uses the poetic metaphor of a puppet to illustrate the power of collective support. Tied together by strings symbolising lifelines, the puppet is supported and lifted up by caring hands that represent the gestures of solidarity needed in a healing journey.

Category Charities & appeals
Client Cancer@Work
Agency Publicis Conseil, Paris
Production Iconoclast
Country France
Uploaded 7 March, 2025

Credits

Director
Niclas Larsson
Chief Creative Officer
Marco Venturelli
Creative Director
Maud Robaglia
Art Director
Filip Gonzacenco
Copywriter
Justine Dupont
DoP
Matyas Erdély

Other credits

Agency

Chief Executive Officer Marco Venturelli

Strategy Director Sarah Lemarie

Business Director Samira Maarouf

Account Director Lyne Abi Nader

Prodigious

Producer Armelle Sudron

Iconoclast

Executive Producer Alexis Delanoue

Producer Björn Krüger-Levy

Post Production / VFX Rohtau

VFX Supervisor Jordi Bares

Producer Josh King

Post Production / VFX Company 3 London

Colourist Sofie Fries Borup

Post Production / VFX Prodigious

Producer Franck Hervé Marc

Editorial Cabin Edit

Edit Assistant Carla Luffe

Music / Sound Prodigious

Creative Director Christopher Caurret

Sound Producer Emmanuel Desmadryl

Composer Amine Bouhafa

Music / Sound Studio Cardinal

Cancer@Work: Strings

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Cancer@Work: Strings

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