The Venetian Resort Las Vegas: Viva Las Venice

The Venetian Resort Las Vegas launches its bold new brand campaign, 'Viva Las Venice,' along with an evolved brand identity and logo redesign, marking the final stretch of a multi-year, $1.5 billion reimagination that has completely redefined the resort experience. This campaign not only reaffirms The Venetian Resort’s iconic status but also showcases its next chapter, leveraging innovative storytelling and visually striking creative to invite guests into a world where the warmth of Venice meets the thrill of Las Vegas. The campaign was created in partnership with Austin-based creative agency Preacher, directed by Italian filmmaker, Marco Prestini, and captured in stills by photographer, Justin Bettman. The work blends real-world elements with subtle visual effects, ensuring an organic yet surreal aesthetic. The colour palette is inspired by the Italian flag, featuring deep burgundies, emerald greens, and rich creams, reinforcing the connection between Venice and Las Vegas.