Pukka Herbs UK / Otegha Uwagba: Sleepless Beauty

New research from Pukka Herbs UK reveals young women across the UK are missing out on vital sleep, averaging just 6.4 hours a night despite admitting eight hours was their optimum. To shed light on the challenges of getting good shut-eye in the modern world, Pukka Herbs UK has partnered with best-selling author, Otegha Uwagba, to launch Sleepless Beauty, a rewrite of the classic Brothers Grimm tale, Sleeping Beauty. The story has undergone a contemporary makeover, reflecting the modern-day trials and tribulations women face when getting a good night's sleep. According to the research, 68% of women aged 25-44 agreed they struggle to get good sleep, often battling:
- Overthinking (50%)
- Work stress (38%)
- Too much screen time close to bedtime (32%)
- Money worries (30%)
- Social media consumption (25%)
As a result of bad sleep, those surveyed reported struggling the following day with feeling:
- Impatient or easily irritated by the people around me (47%)
- Less motivated at work (45%)
- Easily overwhelmed by the day (44%)
- Less productive (43%)
- Less motivated to exercise (39%)