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Squarespace: Human Powered
Squarespace has launched a new product-driven campaign in Australia, titled ‘Human Powered’, which introduces the company’s very first AI-powered website builder Blueprint AI. Blueprint AI helps users create elevated, fully-bespoke websites through curated design and content recommendations. It leverages Squarespace’s 20+ years of industry-leading design expertise to serve as a creative partner to anyone looking to build a beautiful online presence. Produced by Squarespace’s in-house creative team, ‘Human Powered’ features a designer’s sketchbook come to life to show the many ways that Blueprint AI helps users unlock human creativity. The spot highlights some of the product’s core features including brand personality choices, font pairing options, and curated color palettes, instantly creating a seamless starting point for any entrepreneurial journey.
Brand Design Director: Satu Pelkonen Related |
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