Pizza Hut New Zealand: Caution May Cause Cheese Dreams.

Don't Sleep On It – a cheeky campaign for Pizza Hut's release of Cheesy Bites™ that warns indulgence may come with an unexpected side effect: a phenomenon known as ‘cheese dreams.’

The launch began with influencers fanning the flames of an online conspiracy about the conspiracy, followed by a full rollout across TV, OOH, print, and digital.