Outdoor ad: ANZ: Scammers Bloom

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Top 6: March 26th 2025

Romance scams are on the rise. So, on the day when love is most in the air, ANZ introduced Scammers Bloom, a unique rose that looks beautiful but reeks of fish. Launched at a one-day-only flower shop called Love Stinks, these stinky bouquets mirrored romance scams, helping potential victims see that what seems perfect on the surface can be rotten underneath. Alongside the roses, Valentine’s Day cards and bouquet wraps hid scam safety advice, helping people spot love traps and stay safe.

Category Finance & insurance
Client ANZ
Agency TBWA New Zealand
Production AO Studios
Country New Zealand
Uploaded 17 March, 2025

Credits

Chief Creative Officer
Shane Bradnick
Creative Partner
Ashley Wilding
Creative Partner
Daniel Davison
Design Director
Gabrielle Teasdell
Art Director
Jack Tibbs
Senior Producer
Mark Paisey
Chief Executive Officer
Catherine Harris
Strategy Director
Mark Lloyd
Senior Business Director
Charlotte Eddowes
PR
Eleisha Balmer
PR
Bella Ramdhanie
PR
Huia Ngapo
Group Business Director
Priyanka Patel
Social Media
Charlotte Caines

Other credits

Media: PHD

ANZ

GM Marketing: Matthew Pickering

Head of Brand & Advertising: Michael Reynolds

Senior Marketing Manager: Zoe De Canha

Senior Marketing Manager, Content: Charlotte Phillips

Brand Manager: Alexander Pipes

ANZ: Scammers Bloom

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ANZ: Scammers Bloom

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