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Hansel & Gretel: Hamburguer

We created a brave message that confronts a social reality that women experience at mealtime.

For many years, the media and society have promoted a stereotype of the ideal woman, who must be thin, pretty, delicate and always well-groomed. Situations that have always exposed a woman's physique to the opinions and judgments of others.

For the 8M Women's Day, we show comments that women receive at mealtime, and they promote a stereotype of “beauty” that prevents them from enjoying their food and their bodies as they are.
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