 |
Tv
Chantelle: Something More Story, 4
Chantelle has partnered with Fred & Farid New York, the agency led by Farid Mokart (Creative Chairman & co-founder), to develop its 2025 global campaign and launch a new social-centric global platform. The campaign, Something More, explores the intimate relationship between personal identity and self-expression, reflecting how today's women value authenticity and meaningful connections in their daily rituals. At the heart of the campaign lies the concept of "more" – a word that unfolds as an infinite space of expression. "More" invites exploration, self-expression, reinvention, and play, all while staying true to oneself. More than just a promise, it is a mindset. Fred & Farid New York - agency boutique, specialized in helping international brands to enter the US market and Chantelle - used Paris as a Playground. Shot across the city by Renaud Cambuzat, Chantelle's global chief creative officer, the campaign unfolds like a diary capturing inspiring individuals in moments filled with strength, softness, and authenticity.
Group Account Director: Dani Cubillos Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
