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Outdoor
Netflix / Dalah: Death and the Flowers: The Spoiled Flowers Billboard
Netflix Thailand’s Latest Billboard, the Ultimate Spoiler Alert.
For whodunnit fans, nothing is worse than a spoiler—except, perhaps, a spoiler that is inescapable. Netflix Thailand dares to spoil its own ending with The Spoiled Flowers Billboard, a one-of-a-kind floral installation in the heart of Bangkok. Designed to promote the new mystery series, Dalah: Death and the Flowers, we took the show’s content and mimicked its storytelling to execute it to life. The main character is a floral designer with a dark secret. The billboard does something no series has dared: it spoiled its own ending. Here’s how it works: The billboard is crafted from fresh flowers, mimicking our protagonist’s artistry. But as the days pass, the flowers begin to wither. As the petals decay, they gradually reveal the killer’s face—turning beauty into something sinister. This transformation reflects the series, where the beautiful family image was unraveled into some deadly truths. A bold move in a country where spoilers spread fast. Netflix Thailand’s own research shows that fans only have a window of 7–10 days before their social feeds are flooded with spoilers. Instead of fighting against this reality, Netflix Thailand turned the fear of spoilers into an irresistible reason to watch. The message is clear: watch it before this billboard spoils it for you. With The Spoiled Flowers Billboard, Netflix isn’t just marketing a series—they’re making the act of watching it a race against time. And in the age of instantaneous spoilers, they’ve created a campaign where audiences don’t just witness a mystery unfold—they experience it firsthand.
Client: Netflix Thailand |
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