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Outdoor
Unilever: Dirt Is Good, 3
Unilever's 'Dirt Is Good' announces the launch of its innovative 'Out of Home' campaign in Türkiye, designed as a reminder to get kids playing 'out of home' rather than indoors and on screens. This initiative aims to highlight the importance of outdoor play and sport amongst children – helping them grow, build resilience, and discover the world around them – by converting urban advertising spaces into interactive play zones. The campaign features three large-scale out-of-home activations across Istanbul, each designed to inspire children to rediscover the joy of outdoor play and sport. A towering slide has been built into one billboard, transforming an everyday advertising space into an exhilarating experience for kids. Another installation features a football goal incorporated into a wall-mounted structure, encouraging friendly competition and active play. Additionally, a basketball court has been creatively designed in an inviting space, encouraging kids to organise a pickup game together and shoot hoops.
Client Lead Katy Evans Related |
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