Heineken: The Social Screen

Heineken has revolutionised the football viewing experience with an innovative activation aimed at enhancing social connections among fans. In a dynamic and high-profile event that redefined the UEFA Champions League experience, Heineken unveiled the Heineken Social Screen – an unprecedented, expandable screen wall created by seamlessly connecting multiple mobile devices. Held at Hyde Park Corner, this cutting-edge activation transformed solitary screen time into a vibrant social experience, bringing together football fans in an unforgettable and immersive way. The event was a celebration, powered by innovation, community, and an undeniable passion for the sport. At its heart, the campaign was all about connections – uniting fans with their love for football, bringing people together, and leveraging cutting-edge technology to elevate the match-watching experience to new heights.