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Top 6: April 2nd 2025
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Twix: Two Is More Than OneTop 6: April 2nd 2025
Twix introduces its new global brand platform, ‘Two is more than one’. In a nod to the brand’s unique two bar design, it celebrates the joy of having it all – because Twix gives you a good thing twice. Created in partnership with Team OMC’s adam&eveDDB, ‘Two is more than one’ evolves the Twix brand from the idea of choice and opposition (left or right Twix) to one of having it all. Celebrating the idea of ‘and’ for the brand that is both a cookie and candy bar, chocolate and caramel, crunchy and chewy. A narrative that resonates with a younger audience who are moving away from polarisation to a culture of togetherness, mash-ups and maximalist living.
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