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Integrated
Praise: Give It Some Mayo
"There are some things in life that just get better when you ‘give it some mayo’. The outside of a grilled cheese jaffle to make it crunchy, in your scrambled eggs to make them creamy but also stories, cricket, singing, inventions, darts and made-up games. The list is endless.
The new brand positioning and integrated campaign sees Praise take rightful ownership of the mayonnaise category, by celebrating all the great things made greater when you ‘give it some mayo’.
Creative Operations Director: Sarah Miller Related |
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