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Web Film
Again: Again& Again
In Egypt, English words sneak into everyday Arabic — and no one blinks. One of the most common? “Again.”Especially when it comes to juice. “Where’s the juice?” — “Mafiish again!” So we turned this tiny word into a big, dramatic story. A family torn apart. A tragic moment in the kitchen. Tension rises, voices shout, someone slams a door. Why? Because there’s no juice… again. Or rather — no Again in the house. We used the accidental English to create an emotional, over-the-top family drama — all over one missing bottle of juice. The message? Don’t let it happen to you. Keep Again in the fridge.
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