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Ronald McDonald House Charities: The Light of Presence
TBWA Lisbon has created to Ronald McDonald House Charities a unique family of lamps that only light up when they are together, symbolising the importance of family presence in a child's recovery. When children undergo medical treatment, having their family nearby can make a significant difference. This is why Ronald McDonald House Charities Portugal has provided a home away from home for over 9,000 families who live far from hospitals. To commemorate 25 years of this important mission in Portugal, we developed a campaign that brings this message to life. 'The Light of Presence' inspired us to partner with Marvilab, a globally recognised Portuguese creative technology studio, to create a special product: a family of night lamps that illuminate only when connected together.
Account Director Joana Margalha Related |
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