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Outdoor
Dreamies: Ad Attack, 1
No pack of DREAMIES treats are safe as hundreds of cats claw across billboards as part of a new out of home (OOH) and social campaign, showing the lengths cats will go to get their paws on the irresistible treats. London streets, including Kingsland Road and Shoreditch's Quaker Street, are under attack by gangs of hungry cats, scaling buildings in a bid to reach the giant DREAMIES pack on the posters. The special build ‘Ad Attack’ sites feature unmissable 3D models of moggies taking over the locations by climbing drainpipes, stalking rooftops and hanging off billboards. The hand-painted fibreglass felines were created using 3D renders based on poses of real cats looking for DREAMIES treats. This campaign is created by adam&eveDDB London, with media partners Essence Mediacom, Jack Agency/Build Hollywood, Blow Up Outdoor/PKS Media Solutions and Group M OOH. Consumer PR is handled by Cirkle.
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