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Outdoor
Tesco Mobile: Call Mam
With Mothering Sunday around the corner, Tesco Mobile is delivering a helpful reminder for people to call their mum as part of a national OOH campaign from BBH London. The campaign makes Motherʼs Day more inclusive by representing the nuances in language used by different communities across the country. The campaign will be running throughout the UK with targeted executions based on the popular terms for ‘Mumʼ in the specific locations. These include Mum, Ummi, Ma, Mam, Maw, Maa, Ammi, Mā, Mom and Mama. Media buying and planning was handled by EssenceMediacom.
Designer Adam Buckland Related |
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