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Outdoor
Corona: British Summer Time, 1
As one of the world’s most iconic brands, born at the beach, Corona is welcoming the arrival of longer (and hopefully sunnier) days with a striking and simple campaign. By showcasing real lime-shaped sunsets, the brand reinforces its deep-rooted association with the outdoors. After all, everyone knows that Corona is best enjoyed with a wedge of lime. And with an extra hour of sunshine, we finally have more opportunity relax outside a little bit more. Corona is embracing a naturally occurring moment like never before. Every evening, as the sun sets, it hits the horizon and takes the shape of a lime - a natural phenomenon that happens 365 days a year and one that only Corona can authentically claim. As the clocks move forward and British Summer Time begins, this campaign serves as a reminder that, after a long and dark winter, brighter and warmer days are ahead. And, of course, they’re best enjoyed with a Corona and a wedge of lime.
Artworker Brett Noble Related |
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