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Outdoor

Corona: British Summer Time, 1

As one of the world’s most iconic brands, born at the beach, Corona is welcoming the arrival of longer (and hopefully sunnier) days with a striking and simple campaign. By showcasing real lime-shaped sunsets, the brand reinforces its deep-rooted association with the outdoors. After all, everyone knows that Corona is best enjoyed with a wedge of lime. And with an extra hour of sunshine, we finally have more opportunity relax outside a little bit more. Corona is embracing a naturally occurring moment like never before. Every evening, as the sun sets, it hits the horizon and takes the shape of a lime - a natural phenomenon that happens 365 days a year and one that only Corona can authentically claim. As the clocks move forward and British Summer Time begins, this campaign serves as a reminder that, after a long and dark winter, brighter and warmer days are ahead. And, of course, they’re best enjoyed with a Corona and a wedge of lime.
Credits Other credits

Artworker Brett Noble

Artworker Craig Ott

Artworker Daniel Doherty

Artworker Max Perry

Project Manager Issy Rawson

Project Manager Trea Shortt

Project Manager Emmy Mahachi

Head of Strategy Ben Barton

Strategist Andy Cook

Executive Producer Parmjit Sidhu

Producer Max Williams

Producer Dom Toussaint

Influencer Marketing Lindsay Halls

Media Manager Sam Smart

Media Starcomm

PR Weber Shandwick

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