RONA: Half Ass

In the home improvement world, quality isn’t optional - it’s essential. Whether it’s building a house, installing countertops, or staining the front porch, RONA understands that cutting corners simply isn’t an option. Enter Half-Ass, a fictional character at the heart of RONA’s latest campaign, which introduces their bold new brand platform: 'Make it right. Make it RONA.' Created in collaboration with creative agency Courage Inc., Half-Ass serves as a tongue-in-cheek reminder that quality work demands the correct tools and a commitment to excellence, reinforcing RONA as a leader in delivering exceptional results the right way.