Deep RiverRock: That’s Better

Deep RiverRock, the well-known brand of water, bottled in County Antrim and sold throughout the island of Ireland, has launched its latest brand platform, ‘That’s Better,’ in collaboration with TBWA Ireland Group. With a brutally honest approach, the campaign cuts through exaggerated claims often made by drink brands, embracing the simple truth: Deep RiverRock won’t make you better at anything except hydrating. Research shows that while consumers know water is good for them, they often find it, a little boring. Deep RiverRock and TBWA Ireland Group saw an opportunity to turn this insight into something fun, building the entire campaign around a single disruptive tension: Deep RiverRock doesn’t claim to improve you, it just improves your hydration. It can’t make you a better break-dancer or better at awkward small talk in the office kitchen. And it won’t make you better at writing articles about water-based advertising campaigns. But it will make you better at hydrating. And ‘That’s Better.’