Toyota: The C-HR Diamond Collection

To launch Toyota’s new luxury model, the C-HR, a car with a design inspired by a diamond, we actually turned it into one. Well, 50 to be precise. Then we partnered with Australian designer Millie Savage to create an exclusive 14-piece jewellery range called The C-HR Diamond Collection.

We then hijacked the biggest gala of the year, by draping celebrities in our jewellery and sneaking a car onto the red carpet in front of the waiting press.

The C-HR Diamond Collection is now a tangible testament to a luxury vehicle that, like a diamond itself, retains the characteristics of quality, durability and luxury.