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LinkedIn: LinkedIn Monotony
Many German employees feel trapped in monotonous jobs. Only 37% use LinkedIn, despite seeking a fresh start. The current LinkedIn campaign films aim to awaken these individuals and present LinkedIn as a solution. We developed a choreography of monotony, bringing the gray office routine to the stage. A dance group performed typical routines in sync, enhanced by a pentatonic sound structure. This combination allowed the audience to feel and question their monotony. In the final moment, LinkedIn offered a perspective shift that resonated emotionally.
1st AD: Ralf Siig Related |
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