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Autistica: See Us As Individuals, Not Stereotypes
In honour of World Autism Acceptance Month (April), the UK’s leading autism research and campaigning charity, Autistica, is launching a cheeky campaign that uses humour to smash stereotypes and spark attitude change. Autistica’s mission is to help autistic people live happier, healthier, longer lives. But despite growing awareness, outdated assumptions and myths still shape how society sees autistic people. That’s why this campaign doesn’t just raise awareness - it pokes, prods, and playfully challenges the status quo. It’s a category-breaking push to get people laughing and, most importantly, seeing autistic people as individuals - not stereotypes. Many non-autistic people assume they understand autism, but too often, autistic individuals are seen through a lens of oversimplified stereotypes. This campaign flips the script by addressing common misconceptions head-on, engaging a mass audience with a fresh and thought-provoking perspective. By shifting the conversation from awareness to true acceptance, Autistica aims to foster a society where autistic people are better understood and supported. Rooted in lived experience, the campaign was developed through close collaboration with autistic individuals. Numerous lived experience groups played a key role in shaping the messaging, ensuring it accurately reflects the diverse realities of autistic people. Directed by BAFTA-winning and Emmy-nominated filmmaker Sindha Agha, through the production company The Corner Shop; Agha is very familiar with autism - her mother was an autism researcher - this knowledge on the subject influenced her creative vision, adding depth and authenticity to the storytelling.
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