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Ikea: Bedside Table
IKEA, the global home furnishing retailer, today announced the launch of a new humorous campaign that offers a creative and cost-effective approach to common household imperfections. DIY by IKEA, developed by VML UK, showcases IKEA's affordable product range as ingenious solutions for covering everyday household mishaps and wear and tear. The campaign platform uses a series of striking before-and-after visuals, demonstrating how IKEA's Scandinavian design can transform common household eyesores into stylish features. The campaign, set to roll out across the UAE, Qatar, Egypt, and Oman in April 2025, presents a fresh perspective on home improvement during a time of rising repair costs. Building materials across the region are expected to rise 10-15% in the next 12 months1, while the cost of home improvements has already been suggested to have increased by 5-10%2.
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