Soar: Face Not Recognised

The success of Netflix’s Adolescence panicked parents across the world. It exposed a growing fear: how do you protect and support your teenager in a world flooded with social media, misogyny, and gender-based violence? Families everywhere were left asking the same thing - what do I do if my child feels unrecognisable?

Soar, an Irish charity that helps teenagers, launched a reactive campaign called Face Not Recognised. It used the global symbol of facial recognition to highlight the small, subtle changes from social media use that only parents can see. That feeling when your child suddenly seems like a stranger.