Gambol: The Violent Ape

A fearless film series from YDM Thailand tackles Thailand’s toughest issues – armed with nothing but a sandal and some serious satire. What do domestic violence, air pollution, and corruption have in common? Thais have been plagued with these issues for far too long, feeling angry yet powerless – and now, all the issues are being hit by a sandal. In its boldest move yet, Thai footwear brand Gambol launches a satirical film series titled “Dare to Step”, a punchy campaign that blends prehistoric absurdity with fearless social commentary. Created by YDM Thailand, and directed by top Thai commercial director Teerapol “Ae” Suneta, the campaign brings societal discomfort into the spotlight – using humor, heart, and yes, a sandal. Each film confronts deeply rooted issues in Thai society through a world where everyone is still an ape, and silence has always been the norm. Until now. Set in Thailand. 5 million years ago. In all three films, society is made up of primitive apes, living in a not-so-different version to modern Thailand. Just like today, when something goes wrong, no one dares to step up – until, out of nowhere, a pair of Gambol sandals falls from the sky like a gift from the gods.