Brother School of Creativity: The American Tale

"The American Tale" is a campaign that reveals how political discourse in the United States is eerily echoing the world of The Handmaid’s Tale.

Real quotes like “The country is run by a bunch of childless cat ladies” (Tucker Carlson) or “I’m going to protect women, whether they like it or not” (Donald Trump) are presented using the visual language of the series to highlight an uncomfortable truth: fiction is starting to look a lot like reality.



The campaign aims to sound the alarm on how certain voices are normalizing ideas that could put at risk rights we thought were already guaranteed