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Slurpee KICK: Fright Instructor
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Leo Burnett Melbourne developed some online content to launch the new energy drink for youth brand Slurpee. The three webisodes introduce one of the most unorthodox animated characters ever to grace the computer screen – a mule called Raul. A passive-aggressive Mexican mule, Raul’s sole mission is to warn everyone about the dangers of drinking 7-Eleven’s new energy Slurpee that’s packed with Taurine.
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