Degraler: Best Friend, Worst Allergy

Degraler launches a print campaign built on a truth as uncomfortable as it is familiar: sometimes, what we love the most is also what affects us the most. With the insight “we all have a best friend who makes us itch,” the brand taps into the emotional contradiction experienced by allergy sufferers—especially those who love their pets. The ad approaches this common, yet rarely spoken, situation with humor and warmth, positioning Degraler not just as a medication, but as an enabler of the bond between people and the things they can’t—and won’t—let go of, even if it brings a tear to their eyes (literally).